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SERVICES

PromoTrak’s services include media planning, digital advertising, website development with SEO & SEM, brand marketing, media promotions, and broadcast production. PromoTrak has developed strategic alliances with several affiliated specialists and other professional partnerships to further extend and enhance our capabilities.

MEDIA

PLANNING

PromoTrak’s Media Buying Team is respected throughout the industry for our experience, professionalism, sharp negotiating and consistent delivery of results within a specified budget. We believe the efficient purchase of television, digital, social media and radio airtime is a critical component in the execution of a successful media plan.

  • Our national and local buys are highly motivated and aggressive to deliver campaigns that move bottom-line performance

 

  • Sound marketing strategies including multi-platform media buys ensures our clients’ objective and their message reaches the potential customer frequently enough to impact his or her behavior

 

  • PromoTrak utilizes its relationships with media partners in local markets to deliver many value-added elements to increase frequency, reach and GRPs

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  • PromoTrak works only with the most respected, thorough online video advertising optimization and solution providers to support our media buys with zero-waste, behavioral, programmatic and geo-targeted online campaigns through video pre-roll and creative banner advertisements on high traffic websites

DIGITAL MARKETING

Our digital marketing strategy covers everything online from search engines like Google, social media and mobile targeting

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Digital marketing is an umbrella term for online marketing efforts. PromoTrak leverages digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

 

People spend twice as much time online as they used to a decade ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

 

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

SOCIAL MARKETING

Pur social marketing strategy involves building you social profilds, branding your social profiles, and bringing awareness to your profiles

  • Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:

  • Establishing a social media presence on major platforms

  • Creating shareable content and advertorials

  • Cultivating customer feedback throughout the campaign through surveys and contests

  • Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.

PromoTrak offers Search Engine Optimization and Search Engine Marketing services.

SEO Services:

  • SEO improves a website’s visibility in search engines and generates more quality, targeted traffic.​​

  • Keyword Enhancements to Page titles, Page URLs, Site Description, Page Descriptions, Metatags.​

  • Google, Yahoo and Bing Site Indexing.

SEM Services:

  • SEM service offers paid positioning of a website within search engines to achieve maximum visibility and increase your share of traffic referrals.

  • Social Media Marketing includes Facebook, Instagram, Twitter, and LinkedIn.

  • Retargeting tracks visitors that land on your site with ads on their browser after they have left your site.

SEO & SEM SERVICES

TELEVISION

PromoTrak television promotion campaigns are targeted and highly visible.

  • Campaigns on broadcast tv stations, cable systems and/or interconnects in the top Nielsen markets

 

  • Media values averaging 2:1 of cost with millions of consumer impressions garnered

 

  • :30 second commercials air in targeted day parts and programming

 

  • Work with local TV stations and Cable Systems to find IN-show Billboard opportunities and taggable cable network promotions

 

  • Placement on broadcast networks including CBS, ABC, NBC, FOX, CW and MYTV and cable networks like Cartoon Network, MTV 1&2, ESPN 1&2, TNT, CNN, FOX News, Comedy Central, TBS, Spike, AMC, TBS, G4, Fox Sports, F/X, SyFy, Bravo, VH1, Disney XD, Nickelodeon, Discovery, Animal Planet, HGTV and USA. Depends on the target demographic

 

  • Local customized campaigns to support PR efforts and live events

RADIO

PromoTrak offers radio campaigns that reach your targeted audience where they are listening in any DMA radio market.

  • Local DJ endorsements!

  • Commercial or promotional spots airing on top stations that match your products targeted consumer

  • Customized on-air spot can include retailer mentions and support your PR efforts

  • Thousands of consumer impressions in each market

  • Media value average 5:1 of cost and CPM rates between $1.00 - $2.00

  • Multi-layered with radio station website, facebook and sponsored event presence on many stations

  • Campaigns air on all radio formats.  Station and format utilized are where your target consumer is listening!

  • Drive traffic to an event by having exposure on multiple stations in event markets!  (call us for special pricing)

  • A great way to get a local layer of exposure to enhance and compliment a national ad buy!

PRINT

PromoTrak offers print ad planning & placement in any daily U.S. newspaper, magazine, newsletter and journal periodicals.

  • Print campaigns offer quarter, 1/3, 1/2 and full page Print Packages that include Online, Billboard, Magazine & Event Sponsorship.

  • Advertising is seen by clearly Defined Target Audiences. Print ads allow positioning in the most relevant editorial sections of publications.

  • Print Campaigns can run locally or nationally in virtually any DMA.

  • According to the National Retail Federation, shoppers are most likely to start an online search after viewing a magazine ad.

  • Unlike digital advertising, print advertising allows consumers to focus on our client’s message with full engagement.

THEATER

PromoTrak has partnered with both NCM Media Networks and Screenvision to provide turnkey customized in-theater campaigns.

  • Reach moviegoers at every step of their movie-going experience including Mobile, Online, In-Lobby and On-Screen

  • Ads can be placed during specifically rated films to best reach your target demographic

  • Campaigns run locally or nationally on thousands of screens in virtually any DMA

  • Your 30 second ad will screen in most ideal location … Segment 1 (3 – 7 minutes before trailers begin)

  • Target digital ads to mobile devices within local DMA

  • In-Lobby opportunities like LCD screens, banners, poster cases, standees, counter cards, danglers, branded concessions and more

RETAIL BUS TOUR

PromoTrak can create a national or local tour for a branded and customized bus that can stop at local retailers, special events, and other high-impact locations!

  • Products, Toys and Games sampling campaigns for release or presale can be supported by radio, television, social and/or online media  

  • Reach your target demo at retail locations, sporting events, and shopping malls to name a few

  • A custom bus can visit events you already have scheduled or a tour can be created for you

  • Games or Video footage are displayed on large screen HDTVs and stations set up throughout

  • 42-foot tour bus can be completely wrapped with your artwork

  • Campaigns can be customized from one market to a complete U.S. tour

REPORTING

PromoTrak’s proprietary Performance Tracking  System (PTS) allows clients to have greater participation and control of their campaigns while receiving timely data through a unique website interface.

  • Key marketing data including spots, air-checks, screen captures, promotion verification letters and affidavits are available on one complete screen.

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